Like the effects of wind or the flow or water, kodo is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. The new grille, inbuilt light tubes, fivepointed radiator and twisted tension surfaces reflect a dramatic new design direction. At mazda, we simply cannot help but do things differently its in our nature. What is mazdas kodo soul of motion design language. Representing a bold translation of our kodo design language, the mazda cx9 is a sophisticated threerow suv that invigorates every journey. Mazda designers abandon nagare, embrace kodo the new york. Mazda designers abandon nagare, embrace kodo the new.
I set up a meeting for all the people involved in development, to communicate the underlying concept of kodo design. The design language began with the 2010 shinari concept and made it to production lines on the cx5 redesign. Its also part of maedas vision to have its vehicles fascinate customers when viewed together. Kodo design seizes the very instant energy becomes motion. Kelley blue book grants mazda the 2017 brand image award for. Mazdas soul of motion design embodies the dynamic beauty of life. Soul of motion design theme which, many have said, revolutionized mazda design. Soul of motion design language creates dynamic motion with a sense of life. Creating a sense of motion, even at a standstillthats the essence of mazdas kodo. Kodo design language archives auto trends magazine. Our designers studied everything from the movement in animals in their natural habitat to the energetic moment an archer. Mazda iactivsense scbs, ldws, bsm, hbc, afs provide more than safety for driver. New design mazda showed its minagi concept car at the new york auto show in april. The model is poised with the power in its rear, rather than leaning forward.
Mazdas allnew design language is called kodo soul of motion. The debut of kodo soul of motion was at the 2010 paris motor show. That starts with an alluring design that conveys soul and personality. Kodo soul of motion design intricately blends dynamism and emotional appeal, evoking an intelligent, dignified and spirited poise. The power and elegance of a wild animal in the instant when it pounces on its prey. The result is a slippery sedan with the lowest coefficient of drag in its. The new grille, inbuilt light tubes, fivepointed radiator and twisted tension surfaces reflect. Mazda uses its soul of motion design language on furniture. Mazda skyactivdg with the engine compression ratio up to 14. Mazda is opening a new chapter in their book of design exploration.
So striking is the new cars styling that it has been named a finalist for world car design of the year. It was the work of ikuo maeda, who is mazdas global head of design. It is a consolidation of functionality and beauty the muscular vigor you see when an animal pounces. Revealed at the tokyo motor show in 2017, the kai concept reflects an evolution of mazdas kodo soul of motion design. Mazdas allnew design language is called kodo soul of motion, which will drive the marques design direction for the next five years, or more on the stand, you will see two. Mazdas kodo soul of motion design language has been wellreceived since its productionvehicle debut on mazda cx5 and has carried through on the refreshed 2016 mazda6 and mazda cx5, upcoming allnew 2016 mazda cx3 and 2016 mazda mx5 miata and, of course, mazda3. And thats exactly where we looked for inspiration with our stunning new kodo design. Performance the mazda6exclusive alloy wheels look better, wear better and most of all handle better, with less vibration and greater resistance to twisting forces.
Soul of motion design philosophy is present in mazdas lineup, except for the bt50. Merging performance and headturning style with meticulous craftsmanship. It is definitely worth reading and will make a great addition to any martial arts library. Thats the essence of the ultimate motion form envisioned by mazda. It was the brainchild of ikuo maeda, who wanted a brandled design perspective for the whole company. It allows designers to imbue each model with its own personality while staying true to a unifying theme. Maeda tells me that at mazda, he has witnessed a series of dramatic events led by employees who appreciated that message. If youve ever wondered what mazdas kodo soul of motion design language is all about, we have that explanation. Divided into 3 parts and 35 chapters, the book follows a proper biographical course inasmuch. The shinari is the first concept car to feature mazdas kodo soul of motion design language, which aims to capture the essence of movement. Our new kodo soul of motion design language abounds with graceful, yet energetic, lines. The nagare design language focused on motion found in nature, particularly with. The car was launched as the first concept car to embody the new kodo soul of motion design theme.
In this video you can see what the future of the mazda2 or mazda3 may. Kodo ancient ways is also full of interesting photographs that add interest throughout the book. Although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a. Kodo design the soul of motion at mazda, we simply cannot help but do things differently its in our nature. Mazda is closing the door on the nagare design language and opening up the design expression called kodo soul of motion. Mazda has employed its kodo soul of motion design language to the mazda6, which blends elegance, aggression, and air flow.
The fourdoor, fourseat sports coupe was released 2010. Mazda kodo design art that generates a soul youtube. Mazda calls its still motion kodo, which translates to soul of motion. His obsession goes beyond the automobile and extends to brand design, which becomes evident when he talks about his own design philosophy. A dynamic sense of motion created for humans, by humans. What if the kodo design concept was to be applied to another mazda vehicle. Kodo a fusion of functionality and beauty, the ultimate expression of design in motion. With its extended hood, confident grille and elegant profile, the. The allnew mazda cx3 should serve as a signal to all that mazda intends to stay in the us market and that its product line is one of the more stylish ones in the business. Where the ugly, but fun juke polarized the masses, the cx3 presents a more desirable persona, one that also advances mazdas attractive kodo soul of motion design language.
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